When small business get started they often look out how to draw customers to their venture and rely on traditional advertisements Such as billboards, brochures, print ads or door to door sales ETC. This Marketing could be a slower process of their growth, there is a better and convenient way to consider global online market place

After all, 76% of consumers look out for company online before visiting the store, While, 45% are likely to visit after finding a strong online presence on a local search page according to research. All the businesses, Weather new or established should look out Digital Platforms to generate leads, create interest and image in consumer’s mind 

The Potential costumers you can get Digitally is much larger group than you will ever be able to generate locally. By using Digital Marketing Techniques any business can reach massive audience in cost effective and measurable manner. Moreover, you get to know your consumers in a better way.

Benefits of Digital Marketing channels include:

Know exactly what your customers are looking for.

1. Reach out to audience at any location and at any time zone with no geographical barriers.
2. Right audience at Right time. (Hyper personalization)
3. Communicate with your customers at every single step of their buying process.
4. Saving money (Cost- effective)
5. Drive engagement to boost customer loyalty.
6. Track and monitor real time update.
7. Offer better customer service.

Some Digital Marketing tactics to grow your business:

• Conduct Competitor Research

For your business to be successful, you need to check what your competitors are doing and follow. Look at what your competitors are doing online and that will get some idea of what is and isn’t working. 

Keeping some questions in your mind will help you perform better competitor analysis:

• How your competitor is communicating to its customers?
• Which platforms they are using to promote their business?
• Are the hiring business advocates or influencer marketing?
• What type of content they use?
• How well do they connect with their audience?

• Leverage SEO

Whenever a person is looking out for a product or service, they will look out for it on search engines such as Google etc. So, making sure that you outrank your business website amongst your competitors otherwise, if your online presence is not there, you might end up losing traffic on your website.

Along with creating optimised website, you need to understand the importance of Search Engine Optimisation (SEO) to mark your online presence.

• Proactive and Reactive on social media

Social media is one of the most powerful digital platforms for a small business. With over 5 billion people, it shows that 62% of population can see your brand on these platforms. Now it comes to which platform should you choose for your business. The secret of your success lies in which platform you choose according to your business.

List of active users on various online platforms:

• Target existing customers

It is great if you have e-mail marketing list and you can target your audience timely. Before your email database gets unmanageable it’s good to put some structure on it. Segment your customers or prospects so you can target them with relevant and personalized content. These segments could be:

• Action
• Gender 
• Age group
• Location
• Abandonment cart
• Interests
• Purchase history
• Engagement

• Reach out to influencers

An influencer is a person with a social following that’s seen as an expert in a certain area. The beauty of using one is that they are creative and have a skill for making content that their audience loves. This can make the right voice valuable to your brand. Influencer marketing has surged in recent years and many marketers use it to connect with customers. It’s become so popular and effective, that Statista reports that 22% of marketers invest 10 to 20 percent of their marketing budget into influencer marketing while another 26% invest more than 40%.

• Focus your marketing budget

Advertising online can stretch your budget further and will allow you to refine your target audience. Social media is particularly good for this as it enables you to set a daily budget for a discrete audience that has an interest in your brand or ethos. Most importantly, it allows your business to exclude the people who would never buy from you – saving you time and money!